Building Great Brand Connections—with Real Results

ROCK Creative Network was built to help you grow your company and your agency.  Period.  That’s what we do every single day, and we love it.  It’s our passion, our gift.

We connect you with exactly the right talent that you need to succeed, when you need it—the focus is entirely on you.  We’re like the “eHarmony of creative,” a matchmaker for agencies and marketing executives.

You simply don’t have the time to find qualified creative and marketing partners.  You need to focus on your craft so that your company or agency can grow and show a strong return on investment—because you are now being judged by results, not just awards.

Here’s how it works:  we listen to your marketing and branding challenges, then connect you with resources from the ROCK Creative Network that are highly qualified to solve your problem—with a servant’s heart.

Next, we facilitate a face-to-face meeting to make sure your issues are addressed and that you have the perfect resources for your project.  It’s that simple.

How much does this unique matchmaking service cost?  Nothing.  If you engage a partner of ROCK Creative Network, they pay the fee.

Let’s Grow

Your marketing group doesn’t have to be bigger, it needs to be stronger—by collaborating with the great creative, marketing, and digital partners of ROCK Creative Network.

Want to increase your bottom line?  Or sleep better at night, not worrying about upcoming projects?  Contact me today to discover the connections you need to get real results.

Why Rock Creative Network?

LATEST POSTS

Go to Blog
Recently, I’ve been reading the book The Challenger Sale by Matthew Dixon and Brent Adamson. I find it fascinating how much sales has changed over the years. My personal style of selling has always been to create a relationship of trust—by listening to a client’s needs, then providing ideas and solutions to help them exceed their goals. This is very similar to Dixon and Adamson’s model. A person who uses the key attributes of the challenger sale will: 1. Offer the customer unique perspectives. 2. Use strong 2-way communication skills. 3. Know the individual customer’s value drivers. 4. Identify the economic drivers of the customer’s business. 5. Be comfortable discussing money. 6. Take control of the situation. These attributes are also very relevant to the agency-client relationship. Honestly, isn’t this what every agency should be doing for their client? Recently I had lunch with a friend, the Director of Marketing for a local financial institution. She had just completed an agency review the previous year. “How is the new agency going?” I asked. “Somewhat disappointing,” she said, adding that the new agency, known to be one of the most creative in the region, wasn’t much better than the agency they had used for the 3 previous years. Unfortunately, they had selected this agency specifically for their creative talent. I was shocked. I’m very familiar with both agencies. The old agency is strong in research, data, media, and customer service—and has what I would call “good” creative. But the new agency is incredibly creative, and one of the hottest in the region. I asked my friend what she thought the problem was. She answered, “The agency seemed to have great creative initially, but the execution was weak.” So I asked her the tough question: Is it the agency…or is it you? This company hired an agency because of great creative—but in the end, they lacked the 2-way communication with the agency. In turn, the agency lacked the guts to stand up and take charge of what was best for the client. They ended up with weak execution of a great idea. Ideally, a Challenger Agency should push and make the client a little uncomfortable. They are not hired to tell the client what they want to hear. A Challenger Agency must do a deep dive into the industry, company, and competition to uncover what the client may be afraid to hear—and then provide ideas and unique solutions to help them to succeed. If you’re the agency…do you do what the client tells you, because you’re afraid to stand against them, even if it’s the right thing to do for the brand? Or do you take control and challenge the client, because it’s exactly what they need? If you’re the client…do you have the guts to succeed? That means—succeeding by doing something a little different, and maybe giving up some control to your agency partner, which may make you feel uncomfortable?Do you listen to—and respect—the agency that you hired, rather than fighting against them, to exceed the goals of the brand and company? Any agency can be a “full-service” agency. Research shows that there are approximately 560,000 others like you in the U.S. Or you can use your God-given talent to be a Challenger Agency, and push your client and their brand to be the best it can be. If you are looking for a Challenger Agency, check out Fervor, VI Marketing and Proof. These are all highly talented professional firms, focused on results with great brand-building, research, and creative. ROCK Creative Network represents Challenger agencies, and connects marketing executives and agency leaders with talented, passionate, creative and digital resources to help grow and get results. If you want to win more—and grow your business—call George Weyrauch II at (816) 305-4728 or george@rockcreativenetwork.com.
In the 30 years that I have been in the wonderful world of creative—advertising, design, public relations, digital, and social—it drove me crazy to hear agencies say, “We can do everything a client needs…all under one roof.” No, you can’t. All I could think was, “Seriously? You cannot be great at everything.” But sadly, clients bought into this idea, which ended up with buyer’s remorse—and poor results. Think about it. Just because you are a “full service” agency with 550 employees, it does NOT mean that you are better—or more creative—than a small boutique shop of 45 employees that does a few specific things GREAT. In fact, I would take a top 5 boutique shop over a top 5 big agency any day. Many boutique firms do killer work. Over the past few years, CMOs and marketing leaders no longer accept the “norm.” They are challenging their agency partners to provide greater results—while still expecting killer creative. These marketing leaders are being held to a higher expectation by their CEOs and shareholders to show a return on investment. We’re not just talking about awards. We’re talking about real results. The world of advertising has changed in a major way. And we will probably never go back to the days when a single agency took care of a client’s every need for strategic planning, marketing, advertising, creative, communication, and digital. About 5 years ago, Advertising Age made a brilliant move—by founding the annual Small Agency Conference and Awards. This event spotlights how big brands like Kia Motor, Chobani, the NHL, Mondelēz International, and AOL no longer use a single agency to do everything. Instead, they have a small roster of agencies that each do 1 specific thing great, and play well together in the sandbox. The focus? Killer creative that gets results. Period. Bigger is no longer better. Instead, you need to be great at something, and collaborate with others to provide a service that will get killer results for clients. That strategy also helps you continue growing your agency, but without getting bigger. For an example of an award-winning national branding and design shop with less than 30 incredible people, look at TOKY in St. Louis. Need a digital marketing team that can tie your email marketing, social media, mobile, surveys, and online forms together to capture data? You don’t need to spend your entire marketing budget. emfluence in Kansas City already has the platform—and more importantly, they have the people. Bottom line? There are incredibly talented shops, agencies, and marketing firms out there that get it. They have become GREAT at something that marketers need. But they don’t pretend to be great at everything. Instead, they partner, play well with others, do killer creative, build brand awareness, and give their clients measureable results. ROCK Creative Network connects marketing executives and agency leaders with incredibly talented and passionate creative and digital resources to grow and get results. If you want to win more business, get better creative and better results from your existing budget, call George Weyrauch at ROCK Creative Network at (816) 305-4728 or george@rockcreativenetwork.com.
Beach picture - B&WIn the old days, CMOs hired “One Big Agency” to do everything: marketing, graphic design, copywriting, web. The agency with the most bodies on staff won. But today, things are different. CMOs are being held to the same performance standards as the CIO and CEO. They are now pressured to show a return on investment. And the problem is—that One Big Agency may not be the best in town at SEO, or apps, or even social networking. Rather than find One Big Agency to do everything, CMOs today prefer to hire one general agency of record—then find a roster of the best “small players” with niche specialties who play well together in the sandbox. They use the agency of record to help determine a general marketing strategy—then hire separate agencies for digital services, SEO, and analytics that can all work together to build the brand and get results that meet (or exceed) their performance objectives in a measurable way. In fact, many of the CMOs that I meet on a daily basis no longer trust the One Big Agency who claims to do “everything.” There is a strong perception today that agencies with 200 employees are beefing up their rosters with junior staff who have little (or no) experience. CMOs today don’t want quantity. They want quality. They want ROI—measured in clicks, subscribers, page visits, traffic, and increased sales. And they’re willing to pay for it. The good news? If you are that One Big Agency, relax. You don’t need to try to do everything anymore. Just do this:

1. Focus on what you do best. 2. Find niche specialists to collaborate with. 3. Play well with other firms.

Once you find partners who specialize in the areas your clients demand, you can grow your business without the stress of hiring more full-time employees. Better yet, you’ll enjoy higher margins, greater flexibility, and more depth. Don’t have the time or resources to find the right partners? ROCK Creative Network can help you find vetted, relevant partners that help you grow—today.

ROCK Creative Network helps agencies find best-in-class niche marketing firms that grow your business—in everything from app development, to SEO, to digital, video, and web. For more information, contact George Weyrauch at 816-305-4728, or george@rockcreativenetwork.com.